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MARKETING SELF-SABOTAGE
Printer Friendly Format | Tell A Friend | TeamOverton1 Media | OvertonFactor Home

MARKETING SELF-SABOTAGE

PREVENT INADEQUATE MARKETING COSTS

REMEMBER: There are things you might do that actually sabotage the sale of your home. The following tips explain how to avoid this sabotage, and a better job of marketing your home.

Overpricing Tricks

In the home selling marketplace of today, over half of all home sellers are tempted to price their home above the market.

The bad news is that over pricing a home usually backfires on the homeowner.

In these modern days, most potential buyers have access to area price information, including statistics on pending sales that have not yet closed! This makes it easier than ever for a buyer to pinpoint the appropriate price for a particular property.

Make Yourself Invisible

Owners should try at all costs to be gone during a showing appointment. This will prevent hidden desire to show them everything you have done to the home---but this is a true turn off for most buyers.

Buyers want to look at a home at their own speed, without distractions. As an example, a seller might say the neighborhood is quiet with mainly elderly neighbors. However, the buyer may want a neighborhood that is chock full of energy or full of children.

Always try to let the buyer’s agent do the sales pitching!


Restricted Access

Some homeowners are apprehensive about leaving a key and allowing strangers into their home. This can really have a large negative marketing impact!

For over a decade Realtors have been using secure lock-boxes to hold the home keys along with registration techniques to insure that only Realtors can gain access.

Restraining access is sure to minimize the amount of showings. In today’s market, it is just too easy for a Realtor or buyer to cross your home off the list. Make your home as convenient to a potential purchaser as possible!

Ignoring Professional Advice

Your sponge painted bathroom may thrill you, but the odds are that a home will sell faster and for more money if painted in a neutral color.

A Realtor has years of experienced information at his or her disposal. Taking their advice to heart will only aid in the successful marketing of your home.

A seller that presents his house with a very personal décor is engaging in self-sabotage.

When given professional advice to alter your décor you should take it!


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Information provided by this website is general and is not a substitute for professional advice. Please consult your investment advisor and/or attorney before entering into any transaction.

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