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QUESTION:Did you know it is harder to sell homes in the winter?

With winter darkness, complications affect the correct marketing of your home! Making a home feel warm and inviting is not always easy this time of year.

Yard Lights

Turn on all yard lights! A potential buyer is going to want to look at the structural integrity of your home. You have probably spent a lot of time and money on the exterior and yard; display it with the proper lighting. Most the homes you are competing against are poorly illuminated. This is sure to gain you a valuable edge!

Interior Lights

The inside home lighting should not be overlooked in the winter. The shorter days mean clients must view a home in darkness as early as 5:00 PM. Further, it takes more time getting to houses in the winter, just seeing the house numbers take additional time. This limits the amount of homes shown in an evening. Having your home lighted throughout, including the basement will prevent a potential buyer that is behind schedule from missing any rooms of your home. Having your home-lighted well will also make your home stand out and might just seal a sale or a second daytime look. Remember that people do buy homes in the winter, so show it off well.


This time of year tends to weed out the 'lookers' and as such, winter shoppers are very serious about buying a home. Remember that it is not always advisable to remain at home during a showing. The winter months tend to make sellers stay at home, but this can be detrimental to a sale.

Winter Comfort

In the winter, heating costs and efficiency can be a selling detriment. When a potential buyer comes into your home, have it stand out by its warmth. If you have a fireplace imagine the marketing advantage, if it is crackling and warm!


Daylight hours are less, and fewer homes can be shown in these winter months. Where an agent could normally show six or seven a day, they are limited to three or four. Try to do everything you can to make a showing of your house a success. Shoveling the sidewalks and lighting the exterior will prevent a rushed client or agent from deciding not to look inside.

Contact Lowell Overton:
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Information provided by this website is general and is not a substitute for professional advice. Please consult your investment advisor and/or attorney before entering into any transaction.

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