HOME MARKETING TIPS
FINE-TUNING WINTER HOME MARKETING
QUESTION:Did you know it is harder to sell homes
in the winter?
With winter darkness, complications affect the correct marketing of your home!
Making a home feel warm and inviting is not always easy this time of year.
Turn on all yard lights! A potential buyer is going to want to look at the
structural integrity of your home. You have probably spent a lot of time and
money on the exterior and yard; display it with the proper lighting. Most the
homes you are competing against are poorly illuminated. This is sure to gain
you a valuable edge!
The inside home lighting should not be overlooked in the winter. The shorter
days mean clients must view a home in darkness as early as 5:00 PM. Further,
it takes more time getting to houses in the winter, just seeing the house numbers
take additional time. This limits the amount of homes shown in an evening. Having
your home lighted throughout, including the basement will prevent a potential
buyer that is behind schedule from missing any rooms of your home. Having your
home-lighted well will also make your home stand out and might just seal a sale
or a second daytime look. Remember that people do buy homes in the winter, so
show it off well.
This time of year tends to weed out the 'lookers' and as such, winter shoppers
are very serious about buying a home. Remember that it is not always advisable
to remain at home during a showing. The winter months tend to make sellers stay
at home, but this can be detrimental to a sale.
In the winter, heating costs and efficiency can be a selling detriment. When
a potential buyer comes into your home, have it stand out by its warmth. If you
have a fireplace imagine the marketing advantage, if it is crackling and warm!
Daylight hours are less, and fewer homes can be shown in these winter months.
Where an agent could normally show six or seven a day, they are limited to three
or four. Try to do everything you can to make a showing of your house a success.
Shoveling the sidewalks and lighting the exterior will prevent a rushed client
or agent from deciding not to look inside.
Overton Factor Articles
Information provided by this website is general and is not a substitute for professional
advice. Please consult your investment advisor and/or attorney before entering
into any transaction.